1. Comprehensive understanding of the brand Each brand has its objective, mission, and unique selling proposition (Unique Selling Proposition). It is critical, particularly in beauty product photography, that the brand's USP is well established. If a brand's USP uses natural products, including the extra ingredients in the frame will help express your message. Additionally, you should notice that you do not need to do this with every shot you take. This tip can be used when releasing a new product or when photographing a group of products. Again, knowing the consumer will assist you in determining whether or not to highlight the USP. 2. Emphasize the Details Typically, items to be photographed in makeup product photography are the size of a hand. However, while capturing them, you must demonstrate the product's fine details. Customers want to see how a thing appears in person. In the online age, this dread of missing out on the opportunity to view the thing in person can